The key methods to be used for data collection are the Key Informant Interview (KII) and Depth Interview. Qualitative research for this report involved three methods for gathering information: The sample data gathered in qualitative research are analyzed and categorized into patterns as the primary basis for organizing and drawing results for the report. Also known as Mixed Methods Research, Multi-methodology is an approach to professional research that combines the collection and analysis of both quantitative and qualitative data. The mode of methodology selected for this research is known as Multi-methodology. Conduct a sample survey and interpret the results to visualize whether the strategies of AML are working well for the enterprise.

Recommend relevant strategic moves to achieve even better result.To review the strategic moves and plans of AML as a Strategic Business Unit to gain market share, make good profit and achieve sustainable growth.Put light on the production, distribution and promotion of the beverage products of AML.To know the operations and the management structure of AML.To know about the inception of the enterprise, as a whole and of its beverage unit as well.The underlying objectives of the report are: The major purpose of this report is to focus light on one of the oldest and key player of the beverage industry of Bangladesh, Abdul Monem Ltd. Today, the industry has flourished considerably with a bunch of new enterprises and through the introduction of newer and more diverse products. For many years, the only product of the industry was Carbonated Beverage or Carbonated Soft Drink (CSD) and the number of players was limited to only a handful. The beverage industry of Bangladesh is an old, steady yet neglected industry. Coca Cola Beverage Industry of Bangladesh

Pran board for data acquisition